TargetHIV: New Name, New Look
September 12, 2018
It's easier than ever to stay on target. The Health Resources and Services Administration's (HRSA) Ryan White HIV/AIDS Program (RWHAP) technical assistance (TA) and training website has undergone a major update to make it easier for users to access tools and materials for the RWHAP. The website, formerly called TARGET Center, is now named TargetHIV. Beyond the name change, there have been multiple revisions and updates, including a new look, easier navigation, and decluttering of the content.
Why the Name Change?
In 2004, HRSA's HIV/AIDS Bureau (HAB) created its first TA and training website. In 2006, that site became the Technical Assistance Resource, Guidance, Education, and Training (TARGET) Center, and the centralization of RWHAP TA resources continued.
TargetHIV was selected to clearly convey the website's focus: HIV care and TA resources to support RWHAP programs as they deliver services to populations most in need. The new URL—TargetHIV.org—is easier to type, spell, and remember but isn't so different that our long-time users will get lost. Search "TargetHIV" to find us. The name change also includes a logo that conveys a drive toward solutions.
Did Anything Else Change?
Quite a lot. Here are some highlights of our revamped TargetHIV website. Rest assured that the old links you may have saved still work, but use TargetHIV moving forward.
Our goal was to simplify the site's look and feel to allow the most important content to stand out. Changes include:
- Larger and more distinctive fonts that are easier to read
- More white space to allow your eye to focus
- New widgets to facilitate sharing a page via email or social media
All these revisions make the site much easier to navigate, read, and share.
These changes involved a huge number of technological updates, many of which our users may not notice. For example:
- The site is optimized for mobile devices (cell phones and tablet computers). This means the content will look great no matter how it is being accessed
- The coding structure is optimized for accessibility and screen readers used by persons with disabilities
- Metadata, used by search engines and social media sites, are used throughout, making it easier to find us online
There are still more than 800 resources on TargetHIV. However, we archived much of the older content to eliminate duplicative and outdated resources.
There are new resources on the site as well.
- About 30% of the resources in the library were added just in the past year, developed by HRSA HAB and the multiple TA projects that HRSA supports
- The Ryan White Community page provides an orientation to the RWHAP for new program staff
- The former "Grantee Locator" is now the "Program Locator" to reflect a shift in preferred language. Its new interface makes searching for recipients and planning councils much easier.
I have been involved with the AETCs since 2002. I am the manager for the National Coordinating Resource Center website, and have been involved in many technology-related network activities over the years. I got my feet wet with Web technology in 1996 when I worked with other UCSF faculty and staff to launch HIV InSite. I am also the Project Director for the TargetHIV website which features resources from HRSA HIV/AIDS Program technical assistance projects.